2024
eCommerce build and ops for a UK haircare brand.
Built the digital home of a UK haircare brand — fast storefront, considered brand system, subscription-ready from launch, and the operational back-office to run it day to day.
eCommerce · Storefront · Subscription · Operations
DTC
Storefront
Subscription
Ready
UK + EU
Reach
The brief
The team needed an operator who could move from strategy to implementation without handoffs — someone who would own the outcome, not just the deck.
The work
We mapped the existing process, picked a small number of high-leverage interventions, and shipped them in tight cycles. No big-bang rollout, no shelfware.
The outcome
The numbers above. More importantly, a team that now runs the platform without me.